As the New Year approaches and so does the date when the President-elect Donald J. Trump will be taking office on January 20th, the world’s eyes are once again fixed upon the U.S. It seemed as though the Republican candidate could not make it against a hardened Mrs. Clinton whose career and presidential campaign as well as her experience and talent of speech prompted almost everyone to prepare for the very first female U.S. President.
But now that America has voted and is waiting for the next move, why not draw the conclusion and give an opinion about what the American elections represented, about who the main characters were and how their choice of campaign was decisive for the final outcome?
The campaign draws heavily on Trump’s personal image, improved by his previous media exhibit. Before to his presidential debates, The Trump Organization also relied on the ‘Trump’ surname as a key part of its marketing strategy. Consequently, the ‘Trump’ name was in widespread use in the U.S. well before the presidential campaign itself started. Established the successful branding and media coverage, Trump soon gained leverage in the race despite spending comparatively little on advertising himself.
Here are seven keys of Trump’s campaign:
- Cancel Obama executive actions on immigration and guns: Trump has promised to rescind Obama’s immigration and gun executive orders, to eliminate Deferred Action for Parents of Americans and Lawful Permanent Residents and to ban gun-free zones in schools and on military bases.
- Ask Congress to immediately deliver a full repeal of Obamacare: Trump promised to repeal Obama’s signature health care law. He’d establish tax deductions for health care premiums, allow the purchase of health insurance across state lines and create block grants for state Medicaid programs.
- Suspend immigration from “terror-prone” countries and implement “extreme vetting.”
- Renegotiate the North American Free Trade Agreement or withdraw from the Trans-Pacific Partnership.
- Impose tariffs on goods made abroad.
- Build a wall and have Mexico pay for it.
- Enact the Trump tax plan: it collapses the seven federal income tax brackets into three, reducing the top marginal rate from 39.6 percent to 33 percent, and lowers the corporate tax rate from 35 to 15 percent, among other things.
This election involved not just politicians but also actors and singers. We saw that most of them were supporters of Hilary Clinton, trying to influence the population during their concerts but also with their posts on social media. Trump, instead, didn’t get the help of American icons. It seemed like he was disadvantaged and hated but at the end he was the one who made it. He used only his voice to conquer the American population.
Both Trump and Clinton were great candidates with lots of electors, their campaigns were successful but probably Trump was able to meet the needs of the Americans in a better way. He understood the problems of common people and spoke directly to them. A lot of people in America felt their country needed a change so, when the moment of the elections came, they made a choice.